Generics advertising campaign by Werbeanstalt Schweiz
The campaign by Novartis subsidiary Sandoz, which specializes in generics, aims to provide information and and to dispel any prejudices against generics.
The campaign of the Novartis subsidiary Sandoz,
which specializes in generic drugs, aims to become
and reduce any prejudices against generics.
To this end, a TV commercial is used at the strategic level to
and compared with the current generics market situation.
the tactical level, you can find out in detail about the
Performance characteristics of generic drugs. Doctors and pharmacists who
have had an incentive since January 1, 2006 due to the higher deductible,
generic drugs are involved in the campaign as trusted persons.
cleverly integrated, according to a press release. The
The nationwide campaign includes the F200 and F200-series TV commercials.
F12 posters, advertisements and a multi-week advertising presence at the POS in
Pharmacies.
which specializes in generic drugs, aims to become
and reduce any prejudices against generics.
To this end, a TV commercial is used at the strategic level to
and compared with the current generics market situation.
the tactical level, you can find out in detail about the
Performance characteristics of generic drugs. Doctors and pharmacists who
have had an incentive since January 1, 2006 due to the higher deductible,
generic drugs are involved in the campaign as trusted persons.
cleverly integrated, according to a press release. The
The nationwide campaign includes the F200 and F200-series TV commercials.
F12 posters, advertisements and a multi-week advertising presence at the POS in
Pharmacies.
