Generation Z demands more digital creativity

Digitally generated grey cubes floating  against boy using a virtual reality deviceGirls and boys between the ages of 11 and 17 are growing up in a world of constant change that is fundamentally different from that of their parents and grandparents. In a study, Adobe presents the expectations these young people have of their future and the importance they attach to creativity and technology in solving problems.Technology and creativity as a central part of one's own realityAfter Generation Y, Generation Z is the second age group to grow up with digital technologies from an early age. Creative self-realization with the help of digital tools is more than ever an essential part of their self-image. For example, 42% of 11 to 17-year-olds surveyed in Germany describe themselves as "more creative than previous generations". The interaction with modern technology is a matter of course: almost two thirds (64%) of German respondents from Generation Z state that online tools are used for their creations, and Generation Z also prefers creative and digital solutions because they believe they will benefit from them. When looking at the job market, 73% of the German students surveyed came to the conclusion that many careers and jobs require creativity. Accordingly, 71 percent of those surveyed described creativity as an essential skill for professional success. Their teachers agree with them: 86% of German teachers expect that their students will one day pursue careers that we cannot even imagine at the moment. The ability to react flexibly to new challenges will therefore be more useful to students than a purely static store of knowledge. With this in mind, half of the German Generation Z is confident about their professional life. Incidentally, this makes them more optimistic than comparable age groups in the USA, the UK and Australia.Increased practical application requiredBoth pupils and teachers want modern teaching to prepare them optimally for the future. 79 percent of German teachers are convinced that their students learn best through creative and application-oriented tasks. However, the framework conditions for this are obviously not in place. Currently, more than half (59%) of German Generation Z find that they learn more for the future outside of school than in school itself. In their opinion, school lessons do not offer the same knowledge value. How could this be changed? 61% of teachers and 67% of pupils would like to see a greater focus on creativity in German school lessons. In addition, 81% of German teachers would like to offer their students more opportunities to acquire practical know-how for their future careers. This result is particularly interesting when looking at the international comparison: in the USA and the UK, only 66% and 56% of the teachers surveyed respectively call for greater use of practical applications in lessons in order to bring the content closer to their students. Teaching creativityDigital experiences and the use of modern technology will be essential for the school of the future. Modern teaching means using digital tools to impart factual knowledge to students as well as to stimulate their minds in a playful way. The Adobe Education Exchange platform is designed to help with this: Here, teachers can find resources for the classroom or for professional development and can exchange ideas with specialist colleagues worldwide.The infographic for the study:
Infografik_Gen Z_Zukunft gestalten

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