Gemi: Adscreen continues to soar
Advertising pressure is on the rise in the TV, Internet, and electronic media sectors. Adscreen remains the frontrunner, continuing its unbroken upward trajectory. This is shown by the latest Goldbach Index (Gemi) for advertising pressure in the overall market and in electronic media.
Adscreen gained another 23 points compared to the previous month and continues its unbroken rise with a total of 608 (585) index points. "The ad screen genre is benefiting from two forces: on the one hand, the general trend towards moving images and, on the other, the emergence of powerful, high-reach networks. Agencies and clients are slowly becoming aware of these networks and are incorporating them into the media mix as an effective addition to existing campaigns," says Dani Hess, Head of Digital Out-of-Home Goldbach Media (Switzerland), explaining the ongoing positive development.
The TV sector also recorded an increase with 604 (602) and the Internet with 652 (649) index points, as well as the electronic media with 607 (605) index points. The radio and teletext sectors suffered slight losses. Radio fell by two points to 416 (418) index points, while teletext lost three points to 88 (91) index points. The overall market reached 236 index points in September, which corresponds to a loss of one point compared to the previous month.
