GEMI index shows significant growth in the 1st quarter
The Goldbach Electronic Media Index shows strong growth in advertising spending on electronic media. In March, electronic media continued this growth momentum with an increase of 4 index points.
The Goldbach Electronic Media Index (GEMI) shows strong growth in advertising investment in electronic media. In March, electronic media were able to continue their growth momentum with an increase of 4 index points (from 361 to 365). This means that advertising pressure grew by 10 index points in the first quarter of this year. In the third month of the year, the overall market also increased by 2 index points (from 183 to 185).
In March, radio for once achieved record growth of 7 index points from 255 to 262. TV was also characterized by a marked increase of 5 index points (from 364 to 369), while Teletext maintained its level at 144 index points. Internet cannot be shown due to a lack of data.
The GEMI is based on the data published by Media Focus for published advertising and advertising pressure. As the AIS advertising expenditure statistics are not being continued, no current adscreen data can be integrated.
In March, radio for once achieved record growth of 7 index points from 255 to 262. TV was also characterized by a marked increase of 5 index points (from 364 to 369), while Teletext maintained its level at 144 index points. Internet cannot be shown due to a lack of data.
The GEMI is based on the data published by Media Focus for published advertising and advertising pressure. As the AIS advertising expenditure statistics are not being continued, no current adscreen data can be integrated.
