Gemi: E-media grow again in November
According to the Goldbach Index (Gemi), advertising pressure in electronic media rose by eight index points in November. The total for all media tracked by Media Focus remained unchanged from the previous month.
The Goldbach Index (Gemi) once again recorded a significant increase in advertising pressure for e-media of 8 (7) index points to 457 (449). TV increased its advertising pressure by 9 index points to 462 (453), which according to Media Focus is tantamount to a "historic changing of the guard". The daily, weekly and monthly press is thus overtaken once again after October. Radio successfully joined the ranks of advertising pressure growth with an increase of 2 index points to 259 (257). Internet confirms the increase in advertising pressure with 6 growth points to 565 (559). Teletext and Adsceen are out of step with the e-media, falling by 2 index points to 143 and 5 index points to 179 (184) respectively. All media published by Media Focus remain at 183 index points. When assessing the index, it should be noted that the twelve previous months are seasonally smoothed in the short-term analysis.
