Joint appearance for Bern Tourism and Economic Development
Going forward, Bern Tourism and the Bern Region Economic Development Agency will use a new, shared logo: The Swiss cross replaces the Aare loop and the bear paw.
Thomas Lüthi, Deputy Director and Head of Marketing at Bern Tourism, told the media on Tuesday that the aim was to better position Bern as a product. He described the new logo - consisting of the name "Bern" in capital letters and a Swiss flag - as more self-confident and dominant. As is already known, Bern Tourism no longer only markets the federal city, but also the Emmental, Gantrisch, Laupen and Oberaargau regions. The previous addition "Capital Impressions" has therefore been replaced by the name of the region being promoted. The old logo also featured a stylized loop of the River Aare.
As Lüthi went on to explain, the official launch of the new image also marks the start of the Bern umbrella brand. In future, the Bern Region Economic Development Corporation, whose old logo symbolized a bear's paw, will also appear under this brand. It is important for companies and investors to perceive the Bern region not as the sum of individual municipalities, but as a region, explained Niklaus Gfellern, President of the Business Commission of the RKBM. He was therefore pleased that the majority of the region's municipalities had decided to take part in the joint presentation.
