Crowned life's work

Last weekend, the Art Directors Club of Europe (ADCE) held its 2001 Annual Awards ceremony in London (see also page 6), and of course, a cocktail reception was part of the event.

Last weekend, the 2001 Art Directors Club of Europe (ADCE) Annual Awards were presented in London (see also page 6), and naturally a cocktail reception was part of the event.BY BEAT FRITSCH It took place in the exclusive Century Club on Shaftsbury Avenue, which is otherwise inaccessible to mere mortals. As is typical for London, the venue is reserved exclusively for members. And obtaining a membership is almost impossible for normal people because it is simply unaffordable.
It is also conceivable that when club members mingled with the ADCE guests, they included not only London's moneyed aristocracy, but also some real lords and guaranteed blue-blooded beauties. It goes without saying that Marx formulated his theories in London. Even today, class society is not only a daily reality in England, you can literally smell it.
For the first time, a so-called Lifetime Achievement Award was presented at the ADCE judging. It went to the German advertiser Othmar Severin, who is also no stranger to Switzerland. Through his national and international work, he has built up a large circle of friends who are also well known in
Switzerland. Severin was not only a founding member of the
He also served as President of the German ADC for five years and was Chairman of the Board of the German Creative Club from 1988 to 1998.
He began his professional career in 1949 at McCann in Frankfurt, London and New York, where he set up and managed the TV production department at the end of the 1950s. In 1963, he took over the position of Chief Creative Officer at Young & Rubicam for a decade, then spent four years as Managing Director at Leo Burnett before finally setting up his own business as a creative consultant. Severin, an advertising legend, did not even let a heart attack - suffered at the Cannes Advertising Film Festival - and subsequent bypass operation throw him off course.
Today, the busy and enormously committed communications expert lives with his wife Gi in Venice, from where he traveled to London especially to accept the award. The fact that he was absolutely right to receive the award was demonstrated in particular by the minutes of unending applause with which the jurors and creative club members from all over Europe paid tribute to him.
Incidentally, many jurors in the Swiss delegation missed AY&R-CD Martin Spillmann, who chaired the ADCE before the current president Barbro Ohlson. Obviously, he did such a good job during his time as president that the ADCE members also have positive memories of him.

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