Against the USA, but for US brands

Brands The increased anti-Americanism in the wake of the invasion of Iraq has not harmed American brands. 1800 people in 12 countries were surveyed by Harvard Business School before and during the war to find out which brands they would prefer to buy. 88 percent opted for global - American - brands instead of local alternatives. This figure applies to most countries, including developing countries. Global brands were preferred there because they represented a guarantee of quality.