Against the normal

The campaign is intended to "encourage young people to choose their own lifestyle", writes a fan on Facebook. And they understood the idea perfectly. Young Rod Kommunikation was commissioned by Manor to develop a campaign for the company's own fashion label Yes or No. The result is a package of measures under the motto "Against normal", which consists of numerous activities from print subjects to social media applications. Fashionable courage and individuality are to be celebrated here. Anyone who joins the newly launched Facebook page in time will definitely be part of the fashion scene and take part in the big competition. pan