Dangerous ideas

If this book does not challenge, excite or provoke you to protest, then you have failed in terms of creativity - at least if the author Alf Rehn has his way. The management professor fires off a firework display of provocative theses that can hardly leave the reader cold. But although Rehn has written a really exciting and witty book about the creation of new ideas, his penchant for provocation often seems contrived, exaggerated - and not really creative. Rather, like many of the colleagues he criticizes so harshly, Rehn also indulges in bold statements and self-congratulation, for example when he repeatedly explains why his point of view is so important and correct. Nevertheless, despite these sometimes annoying appeals, the book is a must-read, because the creativity expert really has something new to say on the subject. Using handy examples, he shows why human thinking is lazy and always strives for the familiar, and why true creativity requires constant questioning - right up to the point where decisions have to be implemented. getAbstract recommends the book to anyone who wants to develop true creativity and truly innovate.getAbstract rating: 8Implementability: 6Innovation level: 8Style: 9

Publisher: Campus VerlagYear of publication: 2012Pages: 240ISBN: 9783593395753