GB: Fattening advertising only from 9 pm

In England, health campaigners are joining forces with MPs to put pressure on the government to impose tougher rules on junk food advertising. The MPs are backing a private member's motion that goes further in regulating advertising than the UK media regulator Ofcom (see ). The new motion is for a complete ban on all advertising for fattening foods before 9pm. The ban is intended to protect young people and children from the dangers of overweight and obesity and, in the opinion of a Labour MP, the ban will reduce weight problems among children, as Pressetext reports. Ofcom tightened the regulations back in November 2006, but these do not go far enough for health campaigners. The television and advertising industry fears financial losses if the requirement comes into force.