Gassmann launches the winning configurator
With «Vote & Win,» the Gassmann media group is launching a contest format that is much more than a simple raffle. Using the prize configurator, users and readers of the Bieler Tagblatt and the Journal du Jura get to choose for themselves, week after week, what their prize will actually look like in the end.
Ultimately, it is the prize configured by the readers and users themselves that will be raffled off among all game participants, according to a statement. Until that time comes, the game participants discover numerous product options of the basic price over the course of four game weeks and actively deal with the prize.
For the first edition of "Vote&Win - Your win configurator", the partner Amag Biel/Bienne is providing a VW Up! as a basic prize. In the first week of voting from October 8 to 12, readers and users will choose the color of the VW in a first step. The majority decision determines with which color the car goes into the next rounds of the game, where in turn new equipment options are to be discovered and configured. In addition, each week accessory prizes of the new VW Up! will be raffled among all weekly participants. A total of four election weeks will be held, each with three new selection options, the release continues.
"Vote & Win - Your Win Configurator" is a further development of existing survey tools. The implementation and further development of the poll idea was done internally by Redmouse, an IT company belonging to the Gassmann Group. The game is advertised by means of advertisements in the Bieler Tagblatt and the Journal du Jura as well as with classic online advertising media on the respective internet platforms. The game platform is fully integrated into the existing Internet presence and also includes social media components, which further publicize the game among the game participants' circles of friends.
