Futurecom makes Coop's mountains shine

The Zurich agency Futurecom has conceived and designed the online presence of the new Coop Pro Montagna label. The new label stands for quality products from the Swiss mountain regions; with every purchase, a contribution flows back to the farmers and processors via the Coop sponsorship for mountain regions. The online presence focuses on authenticity, which is why the design reflects the originality of the mountain world. A mountain panorama with changing subjects ensures dynamism and modernity, as Futurecom writes in a press release. A streamlined appearance is intended to inform visitors about the Pro Montagna label in an atmospheric way.