Futurecom: On the road as a hacker for Reporters Without Borders
Reporters Without Borders, an organization that fights for greater press freedom worldwide, is raising awareness about Internet censorship through an online campaign. Futurecom has hacked a comment feature for this purpose.
The deprivation of freedom of expression is demonstrated at first hand by taking away the right to free speech. This is done with a camouflaged online ad that imitates the comment field of online publications. After typing a few letters, the cursor is "hijacked" and the entire opinion is deleted. Instead, an automatically generated message is sent in the user's name and published as a completely uncritical comment. The resolution is then intended to show how important freedom of expression is for our society.
The campaign deliberately focuses on the "critics" segment. This refers to the 19 percent of Internet users who actively comment on posts and thus participate in the open Internet dialog (Forrester Research 2006). On March 12, 2010, the International Day against Censorship on the Internet, the banner will be placed widely in online media in German-speaking and French-speaking Switzerland as well as in Ticino. In the run-up to the event, the banner will be placed specifically on Internet newspapers such as the Landbote and blogs.
The campaign deliberately focuses on the "critics" segment. This refers to the 19 percent of Internet users who actively comment on posts and thus participate in the open Internet dialog (Forrester Research 2006). On March 12, 2010, the International Day against Censorship on the Internet, the banner will be placed widely in online media in German-speaking and French-speaking Switzerland as well as in Ticino. In the run-up to the event, the banner will be placed specifically on Internet newspapers such as the Landbote and blogs.
Responsible at Reporters Without Borders: Georg A. Hildebrand (oordination German Switzerland). Responsible at Futurecom: Roger Ruegger (CD), Samuel Textor (text/concept), Michael Gallmann (AD), Christos Margaris (flash programming), Patrick Biner (consulting).
