Futurecom: For e-commerce companies, the post office is the place to be
When launching the newly redesigned website, Futurecom took the perspective of online entrepreneurs. The key question is: What are the pain points in your e-commerce business?
Based on concrete statements, the user is supposed to recognize himself in order to intuitively and quickly get to the content that is relevant to his needs. In addition to an archive of case studies and specialist publications, the site also features a self-analysis tool for e-commerce providers. With the help of this self-test, users can check their strengths and weaknesses as e-entrepreneurs and uncover sore spots. The evaluation provides concrete recommendations on how to close gaps in their offering and expand their own e-business. The core e-commerce communications team is convinced of the quality of the interactive tool: "The tool, which was developed in collaboration with Futurecom, is a real added value for the target group. The self-test is not only entertaining and informative, but also provides specific recommendations that help further."
Post.ch/e-commerce
Responsible at Swiss Post: Core Communication E-Commerce Team. Responsible at Futurecom (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Sandro Kümin (AD), Frank Engelhaupt (Text), Paolo Brocco, Robert Seidl, Lukas Zgraggen (Production), Janine Rupf, Urs Krucker (Strategy), Barbara Bisko (Client Services).
