Future Connection: relaunch of Oettinger Davidoff's customer loyalty program
The Zurich-based communications agency Future Connection provided strategic guidance throughout the relaunch process and implemented all aspects of the project—conceptual, visual, and technical—under one roof.
Under the name "delight", the new multi-brand and multi-channel program presents news and stories about the cigar lifestyle. "Delight" reaches its approx. 40,000 members via various channels. The Delight lifestyle magazine is published twice a year with exclusive articles on the topics of enjoyment and cigars, background reports on the Davidoff, Avo and Camacho own brands and a voucher program for members. The magazine is published in German and French. The new Website also offers service functions such as the location finder, which searches for the best cigar-related events and locations. Additional articles, videos and a newsletter round off the digital offering.
Responsible at Oettinger Davidoff: Mirko Lorenzi (Market Manager Switzerland), Daniel Ballmann (Digital Communication Manager), Marc Gross (Editorial Office), Evelyn Toth (Brand Communication Manager). Responsible at Future Connection: Philippe Weibel (consulting), Christian Meier (design), Patrick Riekert and Patrick Mülhaupt (technical implementation), Angela Harp and Alice Bordoloi (editing).
