Furrer Hugi & Partner establishes Furrerhugi Corporate
Furrer Hugi & Partner is launching Furrerhugi Corporate, an agency specializing in corporate and marketing communications. With this move, Furrer Hugi & Partner is responding to growing demand for socially responsible corporate communications.
Corporate communications expert Alexander Fleischer will found and build up the agency as Managing Partner together with marketing expert Urs Freudiger, according to a statement. With this solution, Furrer Hugi & Partner can further sharpen its profile as a public affairs agency while integrally offering its clients the full range of communications services.
On May 1, 2014, Furrerhugi Corporate will launch as an independent agency but closely networked with Furrer Hugi & Partner and will operate on the market in the field of corporate and marketing communications. At Furrer Hugi & Partner's location in Bern, Alexander Fleischer will build up the new agency as Managing Partner together with Urs Freudiger. The agency can already count the Swiss Travel Fund (Reka) and Condair, the world's leading manufacturer of air humidification and evaporative cooling, among its clients.
Fleischer and Freudiger: two experienced partners on board
With Alexander Fleischer, a figurehead of the Swiss corporate communications scene was brought on board to co-found and build up the new company. Fleischer was responsible for marketing and communications for fifteen years in Switzerland and internationally at PWC, and most recently also for strategy and reputation. Prior to that, he had been a PR consultant at Burson-Marsteller Switzerland. Fleischer also made a name for himself in the communications industry as a founding member and long-time president of the Harbour Club, the club of Swiss communications leaders.
Urs Freudiger is Partner and Senior Consultant in the new agency. Freudiger has broad and longstanding management experience in various marketing and corporate communications functions in different companies and industries such as IBM, Wirz, NCR, Swissair, Sunrise, Globus/Globus Reisen and most recently Walter Meier.
Marketing, strategy and corporate communications
Based on communication and marketing services, consulting focuses on reputation and identity, transparency and accountability, issue management, innovation communication, relationships and stakeholders, transformation, and communication education. Furrerhugi Corporate operates independently in the market. The principles of Furrer Hugi & Partner apply to both companies to the same extent: tailor-made solutions based on proven and self-developed methods, integrity, creativity and foresight, transparency and a commitment to communication that takes responsibility. Socio-political, economic and moral aspects have become new, central dimensions of corporate communications. Today, a society-oriented understanding of communication is increasingly required for this, which Furrer Hugi & Partner brings to the table through its experience in public affairs management.
Furrer Hugi & Partner: Focus on public affairs remains
As a bridge builder between politics, business and society, Furrer Hugi & Partner supports numerous companies, associations and foundations in the area of political advocacy. In the future, the agency would like to offer the understanding of social and economic contexts that it has built up in the process in the areas of corporate and marketing communications as well. Furrerhugi Corporate can build on the experience and network of Furrer Hugi & Partner and at the same time act independently in the communications market. With this solution, Furrer Hugi & Partner can further sharpen its profile as a public affairs agency, while at the same time integrally offering clients the full range of communications services.
