On an advertising tour for word-of-mouth marketing

Mark Leinemann is an independent consultant in the field of Word-of-mouth marketing WoM. Under the name Mr. Wom, Leinemann, who was a sales representative at the WoM marketing agency Buzzer until this spring, offers his knowledge to companies and agencies as a consultant, coach and trainer. To beat the PR drum for the word-of-mouth approach, Leinemann has now brought one of seven Wommies to Switzerland. The W-shaped figure is a miniature version of the Wommy Award, an award presented by the Word of Mouth Marketing Association (Womma) for the best WoM marketing campaigns. The mini Wommies serve as a starter for conversations about WoM marketing and give reason to visit companies and agencies. 

Leinemann has been touring Switzerland with the small trophy since September 7. In addition to market research companies, with whom the consultant wants to discuss how the success of WoM marketing campaigns can be measured, he is visiting companies such as Held and Ricola, which have already had their products tested and evaluated by consumers via WoM marketing platforms. The list also includes agencies such as Carat (Aegis Media), Goldbach Interactive and the Online agency Coundco. Leinemann wants to sensitize them to the fact that WoM marketing should not only be seen as part of social media activities, but that social media can also function as an element of a WoM marketing strategy. After all, there was word-of-mouth advertising long before computers, the Internet and Web2.0 conquered the world. Last but not least, Leinemann looks for WoM marketing platforms, including Buzzer.ch and Empfehlerin.ch, a recommendation portal of the online platform Erdbeerlounge. Anyone who would like to invite Leinemann and the Mini-Wommy can register via the Facebook page or the blog Mrwom.com log in. (imp)