For animal lovers
Peter Marti, once a successful advertising executive, has written a book. After 176 pages, it’s still not clear to the reader why he calls it «Lizard Marketing.».
Peter Marti, once a successful
advertiser, has written a book. Why he called it "Lizard Marketing"
is not clear to the reader after 176 pages. Apparently it is also
because he doesn't go into it. Perhaps peacock marketing
more appropriate, because Marti adorns himself with other people's feathers. Apparently
David Ogilvy, the great American advertiser, is Marti's role model, the
he likes to quote often. There is nothing wrong with that, because
Ogilvy has supported numerous advertisers around the globe for many years.
The only pity is what business and marketing consultants
Marti makes of these ideas and, with the exception of Absolute Return, no
brings in an independent idea. (rh)
Lizard Marketing by Peter Marti; Orell Füssli Verlag, 2006, 176 pages,
44 francs.
advertiser, has written a book. Why he called it "Lizard Marketing"
is not clear to the reader after 176 pages. Apparently it is also
because he doesn't go into it. Perhaps peacock marketing
more appropriate, because Marti adorns himself with other people's feathers. Apparently
David Ogilvy, the great American advertiser, is Marti's role model, the
he likes to quote often. There is nothing wrong with that, because
Ogilvy has supported numerous advertisers around the globe for many years.
The only pity is what business and marketing consultants
Marti makes of these ideas and, with the exception of Absolute Return, no
brings in an independent idea. (rh)
Lizard Marketing by Peter Marti; Orell Füssli Verlag, 2006, 176 pages,
44 francs.
