For Mary Pratt, every mission in New York is possible

Mission is the name of the new photo production company that Mary Pratt founded in New York City at the end of last year.The Swiss has lived in the metropolis since 1994 and was previously a partner at Photo Group Productions.From her office in Soho, Pratt takes care of locations, castings, budgets, permits, insurance, hotel and travel arrangements, and puts together the teams: "The most important thing is that you can think your way into a photographer's visual style," is how she describes her task. For photographer Clang, Pratt has produced campaigns for Citibank, IBM, Absolut and Hermès, among others. Their collaboration has also earned them ADC gold.
Pratt produces all over the world, but most shoots take place on American soil, in Florida, on the West Coast and, of course, in New York. She has put her thorough knowledge of the Big Apple to good use in the equally original and personal city guide "NYC
A-Z" summarized. (tb)