For Galbani, Ogilvy is the best recipe
As part of the international repositioning of its online presence, the advertising agency Ogilvy & Mather developed and implemented a content strategy and online promotional campaign for Galbani’s new website.
Ilgustoitaliano.ch is to inspire the visitor with original Italian recipe ideas for cooking and to bring topics from the Italian everyday kitchen closer. For this purpose, passionate amateur chefs with Italian roots or a close connection to Italy were sought. So-called "Amici del Gusto". New recipes, tips & tricks and reports are published by them on an ongoing basis.
Meanwhile, the Galbani website Ilgustoitaliano.ch already counts over 650 original Italian recipes. In addition, the website presents articles on selected topics as well as seasonal promotions, such as on-pack promos or online contests.
Galbani's online presence is rounded off by its own Facebook page. Here, articles, pictures, and often daily posts celebrate Italian recipes in particular and the Italian lifestyle in general. Links to the recipes of the "Amici del Gusto" create a direct link to the Galbani website. Ilgustoitaliano.ch. After a short time, the community already counted over 10'000 members.
Responsible at Lactalis Suisse: Mathilde Petit (Marketing Director), Nadia Mazzucchi (Sr. Brand Manager). Responsible at Ogilvy & Mather Zurich: Thomas Bolliger (CD), Stephanie Van Ophuisen (AD), Marcel Elsener (text), Samuel Hug (consulting).
