Life goes on for Advico after Sunrise
The loss of the Sunrise account is now a done deal for Advico Young & Rubicam. On Thursday, it was announced that the telecommunications company’s advertising account would be going to the Geneva-based agency Rive Gauche. Advico had already begun implementing measures to adjust its capacity back in June.
Advico Young & Rubicam's loss of the Sunrise account is now complete. It was announced on Thursday that the telecoms company's advertising budget will go to the Geneva-based agency Rive Gauche. AY&R had previously held the mandate for four years. When it became public in June that the agency was losing this budget, it was rumored that around 15 jobs could be lost. Advico is being rather quiet about this: "We had already initiated measures to adjust capacity in June," Caspar Coppetti, Managing Partner of the agency, told Werbewoche. "For us, the issue is now closed". We wish Rive Gauche every success.
Advico is not interested in washing dirty linen now: "We had four good years with Sunrise. It is part of the everyday life of an agency that clients come and go. But we are proud of the fact that we have many very loyal clients." The agency from Gockhausen has already landed another major new client, but Coppetti has not yet revealed who it is.
With big names such as Alfa Romeo, GE Money Bank, Sonntagszeitung, Swiss Re and Zweifel, Advico probably has enough other customers to be able to cope with the loss of Sunrise.
Rive Gauche, Advico's successor as the Sunrise agency, is significantly smaller than its predecessor. The new budget will probably account for a large proportion of the agency's volume. There is therefore a certain cluster risk - the challenge for Rive Gauche will be to build up additional pillars so as not to be entirely dependent on Sunrise.
Advico is not interested in washing dirty linen now: "We had four good years with Sunrise. It is part of the everyday life of an agency that clients come and go. But we are proud of the fact that we have many very loyal clients." The agency from Gockhausen has already landed another major new client, but Coppetti has not yet revealed who it is.
With big names such as Alfa Romeo, GE Money Bank, Sonntagszeitung, Swiss Re and Zweifel, Advico probably has enough other customers to be able to cope with the loss of Sunrise.
Rive Gauche, Advico's successor as the Sunrise agency, is significantly smaller than its predecessor. The new budget will probably account for a large proportion of the agency's volume. There is therefore a certain cluster risk - the challenge for Rive Gauche will be to build up additional pillars so as not to be entirely dependent on Sunrise.
Carole Scheidegger
