Five star: ITS Coop Travel summer swimming season is open
Anyone who is already dreaming of summer can look forward to the beach vacation campaign from the Basel agency Fünfstern. Because ITS Coop Travel is now promising the cheapest vacations ever.
ITS Coop Travel is launching the 2012 summer beach vacation season with the promise: "For the cheapest vacations ever". ITS Coop Travel is trying to increase the still low level of awareness with a high TV presence. Accompanying media include ePanels in major Swiss railway stations, rail posters in commuter trains, online banners on various portals and advertisements in the Coop newspaper. The appearance in Coop sales outlets is supported by F4 posters, hanging frames and sound spots. The look of the campaign is adapted to the newly developed communication presence, which was developed by the full-service advertising agency Fünfstern in Basel at the beginning of 2011.
Responsible at ITS Coop Travel: Andreas Restle (Managing Director) and Marcel Eisele (Head of Marketing). Responsible at Five Star: Marcel Krebs (overall responsibility), Sergei Zeitler (creative director), Thomas Schaub (concept), Nicole Senn and Fabian Bieler (creation), Condor Films (production company) and Martin Fueter (director).
