Fruitcake wins tender from Swiss Luggage SL
Swiss Luggage SL is a technological innovation from Bern. It is both the safest and most elegant luggage system in the world—innovative and very lightweight. While it has been available in only a handful of select and exclusive locations in recent years, Swiss Luggage SL will be entering a broader market in a few months with designs by Fruitcake.
We travel more and more, and the demands on luggage are increasing. This applies to handling comfort as well as safety and robustness. Swiss Luggage is impressive in every respect: the very elegant luggage system developed by engineers from the Technopark Bern area is made of extremely resilient carbon (carbon fiber). This extraordinarily light material is therefore used in many high-tech areas - wherever weight is to be saved and safety and solidity increased. For example, in aeronautics or in cycling and motor sports. In addition, suitcases from Swiss Luggage SL have a newly developed and patented closure system.
Now, discerning travelers will increasingly benefit from the carbon advantages - Swiss Luggage SL is available in all common dimensions, and the distribution network will be gradually expanded from the end of the year. Prices start at 765 Swiss francs, and the largest suitcase is available for less than 1,000 Swiss francs.
Fruitcake has developed the Markom concept (appearance incl. photo concept, classic advertising, lifestyle magazine, social media), naming of the products, new website and the POS system for upscale points of sale for the Swiss luggage system and presented it in a pitch. The realization of the individual steps is being worked on at full speed, and the first implementations of the campaign will be in place before the end of the year, including the new website.
Working on the project were: Lara Hitz-Jakrlin (creation/CD as well as POS), Christine Kohli (marketing) as well as Sam Wolff and Alexandra Aivazouglu (graphic design).
