Fruity beer idea

 
Promotion Angelink distributes tubs of beer on the Internet for Feldschlösschen Fresca.  
Beer diversity is clearly being cultivated in Switzerland. This is demonstrated by the many small breweries that are establishing themselves with niche products. But the big players such as Feldschlösschen also regularly provide beer fans with a taste sensation. The latest creation from Rheinfelden is called "Fresca" and is intended to appeal to those who are less fond of the bitter taste of hops and malt. Fresca is a beer with fruit, available in the flavors yuzu lemon and grapefruit cranberry. To promote the fruity, tangy beer, the Angelink agency has created a clever online promotion. Party animals can announce their open-air party at feldschloesschen-fresca.ch until the end of August. Anyone who uploads a picture of their location, positions the key visual of the promotion, a Fresca bathtub, on it and invites their friends has a good chance of Feldschlösschen sponsoring the beer for the party. The eight parties that receive the most votes on set dates will be supplied with a bathtub of Fresca beer. Over 150 parties were already entered on the platform in the first week.
Advertorials and banners on the news site 20 Minuten and on the night owl portal Tilllate ensured an influx of visitors. To encourage as many party enthusiasts as possible to take part, the advertisers relied on viral effects. For example, by using invitation functions to motivate friends to vote. A fan page was also set up on social networks such as Facebook to make the beer more popular.
To implement the bathtub idea, Angelink dug deep into the Web 2.0 box on the promotion page, the content of which is largely "user-generated". Competition participants can upload pictures and comments, submit votes and communicate with other users via a chat. The website is also attractive thanks to the use of Google Maps, Google Earth and the Kyte interactive player.

Christian Lüscher