FRP gives itself a new identity

The Fédération Romande de publicité FRP now operates under the Publicité Romande brand. The simpler identity was created by the agency Synthes et Newcom SYNC in Lausanne and gathers all advertising circles around its umbrella organization. The institutional structure is also strengthened by the creation of a committee whose members come from all areas of the advertising industry. The operational tasks are entrusted to a directorate made up of Claude Miffon (public affairs), Michel Repond (training), Alfred Haas (arbitration), Jean-Marc Brandenberger (events), Hervé Devanthéry (communication) and Alain Curchod (marketing member). François Besençon is Chairman of the Committee and of the Management Board of Publicité Romande.