Kind regards Zurich/Berlin: Great cinema for "Allianz Cinema
Since this year, Allianz Suisse has been involved as the new title sponsor for the open-air cinemas on Lake Zurich and Münsterplatz in Basel. The agency Freundliche Grüsse was commissioned with the overall communication.
The centerpiece of the performance is a film produced together with the renowned animation production Sehsucht Berlin. The basic idea: the open air cinema as a temporary event appears as if from nowhere and provides the framework for great cinematic moments. Accompanied by playful music, a fantastic world gradually unfolds from a paper cube: food stalls, a grandstand, tents and more are folded out of the paper cube until, in the end, a fantastic scenery invites to fairytale-like outdoor summer cinema.
The film serves as a launch spot on TV and in cinemas as well as a trailer / opener at the "Allianz Cinema". In addition, posters, advertisements and banners promote the event. In addition to the promotion, Freundliche Grüsse is also responsible for the appearance of the event.
Responsible at Allianz Suisse: Claudia Staub (Head Marketing & Communications), Marcel Wolfgramm (Marketing Services & Sponsoring), responsible at Cinerent: Daniel Frischknecht Knörr (Managing Director). Responsible at Friendly Greetings Zurich/Berlin: Pascal Deville, Res Matthys, Samuel Textor, Jan Volpp, Sean Dünki, Max Benrath (creation), Christian Haueter (consulting); SEHSUCHT Berlin (film production), Mate Steinforth (direction), Christopher Lenz, Konrad Weser (production), Hofkapellmeister Berlin: Sebastian Müller, Richard Blaha (sound design)
