Freicom realigns organization and executive floor

The communications agency Freicom is restructuring and will operate in the market under two business divisions: Freicom Communications and Freicom Projects. Roger Tinner will assume operational responsibility for the Communications division starting in July. Reinhard Frei will remain Chairman of the Board of Directors and will head the Projects division.

The communications agency Freicom is reorganizing and will in future operate in the market with the two business units Freicom Communications and Freicom Projects. Roger Tinner will take over operational responsibility for the Communications division from agency co-founder Reinhard Frei in July. Tinner has been a member of the Freicom Executive Board for seven years and has also been a co-owner since 2003. Prior to that, he was Head of Public Relations at the University of St. Gallen. Reinhard Frei remains Chairman of the Board of Directors and takes over the management of the Projects division. He will also devote himself to strategic development. Co-founder Ruth Frei will concentrate on finance and accounting. The two previous heads of Event Management and PR, Reto Küng and Marc Reinhardt, will remain with Freicom Communications and support Roger Tinner in his new role.
The aim of the reorganization is to combine areas with similar tasks, as the agency announced. Freicom Communications offers integrated communications in the areas of marketing, advertising, PR and events, while Freicom Projects includes all in-house projects, such as KMU-Campus, the Wufa regional trade fair, the Komik + Ko Fabrik Festival project, as well as the location marketing division. Both business areas are based in St. Gallen, with the back office and overall management of the Group remaining in Balgach.
Freicom emerged from the company Reinhard Frei & Partner, which Reinhard and Ruth Frei founded 15 years ago. Following the acquisition of Fkp & Partner and its renaming to Freicom in 2002, one of the largest integrated communications agencies in Eastern Switzerland was created. The agency employs around 40 people. Last year, Freicom took over the Zurich agency AP&P and opened an office in Graubünden.
Picture from left to right: Roger Tinner, Ruth Frei, Head of Finance and Accounting and Reinhard Frei

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