Freicom: Positioning and redesign for IT company
Freicom has put people at the center of its strategy for the IT company KMS AG, based in Matzingen and Kriens. The company aims to establish a clear, distinct position for itself in the highly competitive IT staffing market.
Finding good specialists for the IT sector is not easy. Many IT companies offer a similar spectrum. The working atmosphere and benefits are important, but the first impression and the brand image in the industry are also important, according to a press release from the agency. With its completely new image, KMS is facing up to comparison with the big names in the entire IT sector.
The brand strategy with the philosophy "clever people make clever products" was launched with an employee event and is being accompanied externally with advertisements, a website and other digital measures.
Responsible at KMS: Erich Kleinhans, Mark Müller (GL), Sandra Steffen (Marketing), Irma Scheiwiller (Project Management). Responsible at Freicom: Norbert Scheiwiller (overall responsibility), Christian Ruppanner (strategy/text), Mark Herrera (AD), Stefan Rechsteiner, Katrin Locher, Claudia Etter (graphics), Iris Klak (production), Regula Roost (photography), Seelitho (image processing).
