Freicom wins two new customers
The Freicom agency has acquired two new clients. The agency is now handling communications for Hänseler and its brands, Alcacyl and Gly-Cormain.
The pharmaceutical company Hänseler acquired the brand rights to Alcacyl and Gly-Cormain from Novartis Consumer Health Switzerland in the summer. Both products are available in drugstores and pharmacies.
Freicom prevailed against several competitors in an agency evaluation and is now supporting Hänseler in the repositioning of the two brands. The first results are expected to be seen in spring 2011.
Freicom prevailed against several competitors in an agency evaluation and is now supporting Hänseler in the repositioning of the two brands. The first results are expected to be seen in spring 2011.
