Frei promotes main sponsor of Euro 08
Last fall, national soccer player Alex Frei made his first appearance as a brand ambassador for JVC Switzerland. In advertisements and on posters, the player from German club Borussia Dortmund was presented as a testimonial for the Japanese consumer electronics brand.
Last fall, national soccer player Alex Frei made his first appearance as a brand ambassador for JVC Switzerland. In advertisements and on posters, the player from German club Borussia Dortmund was presented as a testimonial for the Japanese consumer electronics brand.
While Frei was deliberately portrayed as a private individual in the first campaign, he will be seen in action as a footballer in the second campaign in spring 2008: Dynamic images are intended to reinforce the brand image and draw attention to JVC's high-performance products.
In addition to Frei, hard disk camcorders and an LCD TV will play the main roles. Alongside the campaign posters in March and April, the main sponsor of Euro 08 will be running advertisements in popular print media.
be present.
Responsible at JVC Switzerland:
Herbert Eichelberger (General Manager Advertising & Promotion), Thomas Häberling (Advertising & Promotion) Responsible at advertising agency WS Kommunikation:
Reto Meyer (Strategy/Consulting), Gabriel Heuberger (CD), Markus Stöckli (AD), Andrea Sutter (Graphics), Christoph Läser (Photography).
While Frei was deliberately portrayed as a private individual in the first campaign, he will be seen in action as a footballer in the second campaign in spring 2008: Dynamic images are intended to reinforce the brand image and draw attention to JVC's high-performance products.
In addition to Frei, hard disk camcorders and an LCD TV will play the main roles. Alongside the campaign posters in March and April, the main sponsor of Euro 08 will be running advertisements in popular print media.
be present.
Responsible at JVC Switzerland:
Herbert Eichelberger (General Manager Advertising & Promotion), Thomas Häberling (Advertising & Promotion) Responsible at advertising agency WS Kommunikation:
Reto Meyer (Strategy/Consulting), Gabriel Heuberger (CD), Markus Stöckli (AD), Andrea Sutter (Graphics), Christoph Läser (Photography).
