Fredy Collioud is Communicator of the Month

 The Swiss Advertising Association has named Publicis CEO Fredy Collioud Communicator of the Month. This honor comes to him because of the successfully fished Swiss budget: The prestigious budget goes to the agency on Stadelhoferstrasse after a long selection process. Among the reasons given by Swiss for the award are the agency's worldwide network and (logically) a convincing and forward-looking concept. Not mentioned is the role of Publicis boss Fredy Collioud, writes SW spokesman Piero Schäfer in his laudation. But anyone who knows the ambitious, go-getting advertiser is undoubtedly not far from the truth in assuming that he has pulled out all the stops, SW adds. Network or not, Collioud obviously pushed his team to the limit and hardly allowed himself a moment's peace. Now that the budget has landed at Publicis, he can sit back and accept the congratulations - and the title of SW Communicator of the Month.