Fraser stages talent promotion for UBS
In its home market of Switzerland, UBS is committed to promoting education, sports, culture, entrepreneurship, and sustainability. Together with partner organizations, it supports current and future generations in reaching their full potential.
In the new marketing initiative, which has now been launched, UBS and Fraser of Switzerland present an emotional cross-section of all five focus areas: education, sport, culture, entrepreneurship and sustainability. Six real talents are used to highlight their path to the top. In addition to aptitude, discipline and perseverance, long-term partners who recognize and systematically promote their talent are also needed.
UBS thus provides additional reasons why it is "A Bank for Switzerland". As a long-standing partner, UBS has been investing in the systematic promotion of talent for decades. This includes Swiss Skills for vocational training as an important pillar of the Swiss economy and Swiss SMEs, in sport with the promotion of Swiss athletics from the UBS Kids Cup to the World Class in Zurich, Lausanne or Bellinzona, Swiss football at Kids Camps, the women's and men's national team, in culture at the Locarno Film Festival, the Zurich Film Festival, or in classical music at the Zurich Opera House and the Lucerne Festival). As well as in terms of sustainability (Net Zero, UBS Helpetica with volunteer work for the Swiss common good or the promotion of entrepreneurship with partnerships with ETH, EPFL, HSG, the SEF incl. Growth, Women's Award or the Swiss Venture Club), to name just a few examples.
Client: UBS Switzerland AG, Zurich, Aydin Sahin (Head Marketing & Digital Sales), Sonja Kingsley-Curry (Head Initiatives & Innovation), Melanie Säuberli (Strategic Initiatives), Rita Vozarova (Head UBS Engagements), Sandra Caviezel (Head Brand Activation, Sponsorship & Events) Sebastien Rouiller, Tanja Iseppi, Michael Rütti, Adrian Wyss (Brand Activation, Sponsorship & Events), Oliver Vedolin (Head Digital Communication & Growth), Joel Frey (Head Content Marketing & Client Communication), Sascha Meissner (Content Marketing), Benjamin Fehrenbach (Head Social Media), Annina Speich (Social Media), Chloe Hindes (Digital Marketing), Kristel Henggeler (Media Strategy), Mehmet Odabas (Creative Director) Agency: Fraser of Switzerland, Nadja Stickl (Managing Director), Morgana Stolz (Senior Project Manager), Fernando Barbella (Managing Director Creation & Partner FRASER GmbH), Andreas Schwitter (Creative Director), Heiko Freyland (Creative Director), Karen Le Roux (Digital Design), Mikhail Gany (Senior Design) Media: Publicis Media Switzerland, Zurich ,Martina White (Business Director), Florence Angstmann (Digital Account Manager), Attila Kovacs (Senior Account Manager), Antonia Joura (Account Executive) Production: Shining, Gonzaga Manso (Director & DOP), Paco Ponce de Léon (Director Assistant), Leonardo Sanfilippo (Executive Producer), Dimitri Siegrist (Junior Producer), Gustaf Richter (Line Producer), Nathalie Maibach (Line Producer), Gabi Benz (Line Producer), Adi Imholz (Production Assistants), Nina Zogg (Production Assistants), Marino Denk (Production Assistants), Robin Fessel (Art Department), Damaris Eigenheer (Styling), Noémie Bellwald (Casting), Mel Afflenbach (Location), Giacomo Prestinari (Editor), Cloudscape (VFX), Nadia Khairat Gómez (Colorist), Aimar Molero (Music & Sounddesign), DubDub (Audio Postproduction).
