Franz&René communicates for Freiburg fair
At the Freiburg Trade Fair, Franz&René is making the hearts of Freiburg residents beat faster. The agency was commissioned by the Freiburg Trade Fair to develop the new communications campaign
As of today, the fair appears in various media in its new image, such as posters, mega posters, advertisements, TV spots, advertising banners, social networks, brochures. The strategy of the campaign is to position the Autumn Fair of the Canton of Fribourg as the lively center of the period from October 7 to 16 - as the place where people meet, exchange ideas and discover new things, in short, as "THE meeting place for all Fribourg residents," the agency said in a statement.
The most important feature that sets the Fribourg Fair apart from similar exhibitions and events in the canton is its liveliness. Thus, the heart was chosen as the subject. It stands as a life motor and symbolic seat of the emotions for this value. It appears in the campaign in three different subjects, which complement each other and represent the different interests of the visitors: Entertainment, Culture and Networks. The network subject was created interactively as part of a Facebook campaign in search of "Friburgergrine" who wanted to appear on the billboards of their city. All participants won trade fair admissions for themselves and their friends.
The concept with the heart motif will be used in various forms over several years. It is intended to convey the lively image of the trade fair to the outside world. Further interactive actions will follow in the second year, so that a real dialogue with the visitors and especially with a young target group should be created.
