French women win the "bestYET"
Last week, 34 young creatives from nine countries gathered in Berlin for the „bestYET – best Young European Team“ creative competition.
34 young creatives from nine countries gathered in Berlin last week for the "bestYET - best Young European Team" creative competition. Among them were the Swiss Nik Hodel, Achim Kaufmann and Alain Szerdahelyi, who accepted Publimedia's invitation as winners of the young talent competition "Only an ad can do that". The task: to create an advertisement for the sponsor Nike in case the Brazilian national soccer team was eliminated from the World Cup unexpectedly early. The jury was won over by a French women's team; they were awarded a 3-day pass to the advertising festival in Cannes. Read more in the current issue of Werbewoche from May 18, 2006 or at
