Franz & René adjusts relativity formula
Energy Day is the national day dedicated to raising awareness about energy conservation. This year’s key message: Act smart, save energy. Franz & René have expressed this using a modified version of the formula from the theory of relativity: E = A+++.
For the sixth year in a row, Franz & René designs and implements a comprehensive, multi-channel communication program to raise awareness among the Swiss population.
The program included: a digital competition platform "Bingo+", a TV spot, advertisements, posters, a digital campaign, competition scratch cards, POS material, promotions in 10 stations and a kit with visual elements for the partners of Energyday 15.
The concept focuses on the mascot of Energie Schweiz, which grows shaggy hair and a mustache "à la Einstein" as soon as it implements exemplary measures in connection with energy saving.
https://www.youtube.com/watch?v=LxbDPRzK538
Responsible at Energy Switzerland: Chantal Purro (Communications Officer). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Nicole Gütiger & Anja Kocher (Campaign Manager), Vincent Eichenberger (Production Manager), Marco de Albuquerque (Junior AD), Sven Jungo (Graphic Design), Gianluca Terzini (Graphic Design).
