Franz & René: Campaign for the Freiburg Fair
For the second year in a row, the Franz & René agency is behind the Freiburg Trade Fair campaign. Once again, the heart takes center stage.
The heart as a symbol for solidarity and feelings is also the central element of the campaign in 2012, as the agency writes in a statement. In addition, this year's sponsors were integrated into the two subjects. The design of the second motif was announced as a competition on Facebook. The contest was won by the Fribourg artist Ignes Vignolo.
Responsible at Expo Centre: Franziska Reichenbach, Dorothée Perriard. Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Simon Tellenbach (Campaign Manager ), Eli Amuklu (Junior AD), Sven Jungo (Graphic Design).
