Franz & René: Laughter action realized for Fribourg Region
The Franz & René agency has launched a campaign for the Fribourg Region. The campaign consists of two simultaneous guerrilla marketing campaigns in the cities of Zurich and Geneva.
Professional laughers have the task to pursue their mission in the public transport and in the flow of stressed people. They start a collective, hearty and contagious laughter in an unexpected and spontaneous moment. "Therapists" in white blouses distribute after this laughter action the message that you can win relaxing vacations in the Fribourg Region and refer to the contest on the website.
Parallel to this, an interactive campaign is taking place on Facebook under the motto "everyone finds their laughter again in the Fribourg Region". where you can show off your profile photo on this theme for a week. Weird portraits are encouraged, so a contagious laugh is guaranteed. Everyone who participates can also invite their friends to this contest and win useful items for their vacations in the Fribourg region. In addition, in the German-speaking part of Switzerland, the classic media will also be used in the form of advertisements. In addition, a mailing will be sent out nationally.
Responsible at Fribourg Region: M. Christophe Renevey (Marketing), Catherine Raemy, (Advertising). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Bérengère Hours (AD), Eli Amuklu (Junior AD), Aurélie Salicio (Graphic Design), Luciano Gerber (Service Direction), Simon Tellenbach (Campaign Manager).
