Franz & René: Energy Switzerland Saga Part 2

The first campaign aims to promote the use of bicycles in everyday life. The second supports the complete switching off of electronic devices before leaving for vacation, the agency said in a statement.

The Velo Affair campaign was created in collaboration with Schweiz Mobil, Swiss Cycling and Pro Velo Schweiz. The interactive 360° campaign under the motto "Velo Affair" aims to communicate the trend to the general public that the bicycle is a popular means of transport among Swiss people. An online photo contest, in which participants show their love for bicycles by posting personal and original photos on the specially created microsite Velo-affair.ch, combined with various communication measures such as billboards, advertisements and web banners are main components of the campaign. A jury of experts as well as the online users via their "Likes" enable the participants to win prizes such as cash or one of three bicycles. The campaign is also supported by a street marketing campaign, the simultaneous distribution of 20,000 bicycle saddle covers throughout Switzerland and the presence of a team of photographers at the slowUps in Murten, Solothurn and Sion (organized by Switzerland Mobil).

Currently, more than 800 photos are posted on the microsite Velo-affair.ch. The competition ends at the end of August 2014.

The Switch Off campaign was created in collaboration with Swisscom, Sunrise and UPC Cablecom. Many people are unaware that their electronic devices continue to draw power when they are switched off but still connected to the wall socket, the agency said. This issue is the main component of the new awareness campaign, which launches fittingly before the vacations, it said.

The campaign is divided into two waves: A first one before the summer vacations and a second one before the fall vacations. The first wave is present with a poster campaign in the streets and at the train stations and a spot in the open-air cinemas. A street marketing campaign, with sunglasses and luggage labels reminding people of the campaign's goal "On vacation, switch off!" was set up. A presence on the SBB website rounds off the campaign. The second wave in the fall will take place mainly online.

Responsible at Energy Switzerland: Chantal Purro (Office fédéral de l'énergie OFEN). Responsible for Franz & René: Valérie Pecalvel (Strategic Direction ), Luciano Gerber (Client Service Direction), Nicole Gütiger (Account Manager), Marco de Albuquerque (Junior AD), Sven Jungo (Graphic Design).