Franz & René: Advertorials for the bank CIC
Following a pitch, Franz & René won the account to create a series of advertorials for CIC Bank. Designed as interviews with various CIC Bank executives, the advertorials read like real articles.
Illustrations are used to highlight the bank's values and competencies. A series of six advertorials, each containing a specially created illustration, was created and published in AGEFI. A teaser on the front page, mentioning the topic and the page of the interview, allows to draw the readers' attention to the article.
Responsible at Banque CIC Switzerland: Sébastien Comment and Fabiana Rotundo. Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Marco de Albuquerque (Junior AD). Illustrations: Jared Muralt, Black Yard. Interviews: Daniel Herrera, Yjoo.
