Frank Lowe wants to know it again
Two years after retiring, the British advertising legend is founding a new agency and poaching the chairman—and perhaps also the biggest client—from Lowe London.
British advertising legend Frank Lowe
is back: two years after his retirement, he founds
together with Paul Weinberger a new agency. The timing is not
Coincidence: According to Advertising Age, the non-compete clause was lifted three months ago.
expired, which Lowe signed with his former employer when he retired.
employer Interpublic. Frank Lowe had worked in 1981 in
London, founded the Lowe Howard-Spink agency and became an international
Lowe network before selling it to Interpublic in 1990. His
His return to the advertising market will hurt his old agency.
Partner Paul Weininger was previously Chairman of Lowe London. Advertising
Age suspects that Weininger's biggest customer, the supermarket chain
Tesco with a budget of 75 million dollars. Lowe has
has already won several important accounts recently - from Unilever, for example,
HSBC and Braun - lost and recently the highest earning
employees for a voluntary salary waiver of 10 %.
Nevertheless, Interpublic took the news in good sporting spirit: "If Keith
Richards can still play rock'n'roll, then Frank can still play rock'n'roll.
maybe too," said an unnamed manager of the advertising holding company to
Advertising Age.
is back: two years after his retirement, he founds
together with Paul Weinberger a new agency. The timing is not
Coincidence: According to Advertising Age, the non-compete clause was lifted three months ago.
expired, which Lowe signed with his former employer when he retired.
employer Interpublic. Frank Lowe had worked in 1981 in
London, founded the Lowe Howard-Spink agency and became an international
Lowe network before selling it to Interpublic in 1990. His
His return to the advertising market will hurt his old agency.
Partner Paul Weininger was previously Chairman of Lowe London. Advertising
Age suspects that Weininger's biggest customer, the supermarket chain
Tesco with a budget of 75 million dollars. Lowe has
has already won several important accounts recently - from Unilever, for example,
HSBC and Braun - lost and recently the highest earning
employees for a voluntary salary waiver of 10 %.
Nevertheless, Interpublic took the news in good sporting spirit: "If Keith
Richards can still play rock'n'roll, then Frank can still play rock'n'roll.
maybe too," said an unnamed manager of the advertising holding company to
Advertising Age.
