Frank Bodin speaks orange
While Dior is more captivated by the allure of two Belles de Nuit making love, Versace focuses more on the aftermath—which, from the Italian fashion designer’s perspective, leaves a rather unsatisfying impression. But that’s okay, because that’s how you can…
René Hürlimann, CEO of Euro RSCG Switzerland, has been looking for a successor since 1997. Now he has found him in the person of Frank Bodin. Hürlimann, who is stepping down from the operating business but will remain a member of the board of directors, poached the top creative from McCann-Erickson, Geneva, which, despite all the prophecies of doom, has experienced a creative heyday with Bodin over the past four years. Page 3
