Four covers the Rocksresort in Laax
The Zurich-based agency Four is promoting the Weisse Arena Group's Rockresort. The apartments are being showcased with five giant posters.
The Zurich agency Four is advertising the Weisse Arena Group's rock resort. The apartments under construction at the valley station in Laax are being showcased with five mega posters. The advertisements, which cover a total area of 245 square meters, are attached directly to the cubic buildings and are intended to draw attention to the noble and natural materials used in the construction and furnishings, according to a press release issued by the agency on Monday.
The measure is complemented by a welcome board that promises "Living dreams instead of living rooms" and free postcards that pick up on the look of the mega posters.
The measure is complemented by a welcome board that promises "Living dreams instead of living rooms" and free postcards that pick up on the look of the mega posters.
Responsible at Weisse Arena Group: Andreas Bärtsch (Marketing and Sales). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting), Marianne Crittin (DTP). Image editing: Sota.
