Four. makes the number 1 very small
In the current MA Leader 2011 study, the Sonntagszeitung is in a good position with 35.3 percent reach among the leaders and 41 percent reach among the top leaders. To communicate these results, the multichannel creativity agency Four. realized a mailing.
The main component is a personalized USB stick. In the unusual mini format of just 29 mm x 12 mm x 6 mm, this is intended to convey the most important study information about the Sunday newspaper. The mailing is aimed at managers of the advertising clients.
Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at Four. Advertising agency: Björn Brinkmann (CD Text), Philipp Sträuli (CD Art), Andrea Heierli, Sven Scheuermeier (Graphics), Sandra Genge, Daniel Gerber (Consulting)
