Formeldrei: so beautiful laughs in anticipation
Formel 3 presents the new visual for the 2013 Gurten Festival anniversary. Who would have thought: it's a bear.
Although the bear shows its teeth, it somehow looks extremely likeable, as the agency aptly notes in a press release. The inclined viewer quickly realizes: the Gurten-Petz has borrowed his bright white laugh from a toothpaste model. Although it is not yet known who will be playing at the festival, the bear teaser has already been well received. Anticipation for the Gurten fan...
Responsible at the Gurtenfestival: Philippe Cornu. Responsible at Formeldrei: Moritz Adler (Graphics/Concept).
