Formeldrei: Campaign for BLS travel centers realized
The Formeldrei agency has developed new subjects for the BLS travel centers. The travel specialists were staged like stars from film and television.
Personal advice on questions about public transport, the best vacation tips and sometimes open on a Sunday for an urgent travel request? The BLS travel centers still offer this, the agency said in a press release. In town and country, 38 times on the BLS route network, real professionals are still there for customers. And it's okay to say that out loud.
Advertisements and a poster campaign were realized for the city and region of Bern.
Responsible at BLS: Mark Bachmann (Head of Advertising BLS), Beat Theiler ( Head of Travel Centers BLS). Responsible at Formeldrei: Moritz Adler (CD), Andreas Thommen (graphics), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Patrick Ochsenbein (consulting). Photo: Janosch Abel, Bern.
