Formeldrei: Greetings from Balcony - with the new app from Parisienne
Formeldrei has designed a new summer campaign for Parisienne. It is intended to offer something new to everyone at home.
With the new Salut app, you can send up to five real postcards to your friends - directly from your iPhone, from any location, with a greeting text and all including free postage. Simply download the application from the App Store. And the best photos from the barbecue or garden party, a visit to a festival or from your own photo album can be integrated into various frames and posted straight away. Parisienne takes care of the printing and dispatch with Swiss Post.
The promotion will be communicated with advertisements, various online measures and on four new, very summery limited edition packs.
Responsible at BAT Switzerland: André Hefti (Brand Manager Parisienne), Mélanie Nassir (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting). Online: Station, Zurich.
