Formula three for Parisienne: Voilà la Verte
The Formeldrei agency has created a campaign for Parisienne. It advertises the new Verte cigarette, which does not contain any additives or natural or artificial flavors.
In addition, no aluminum or cellophane is used in the production of the cigarette. The wrapper is made of fully recyclable, dye-free wrapping paper that is printed without any varnish. Only certified paper is used for all print advertising. Only renewable hydropower is used in production. The promotional teams arrive by bike and hand out giveaways made from natural materials, environmentally friendly matches and the new P-Box, a pocket ashtray for collecting litter on the go.
BTL's campaign visualizes the new product with "Voilà la Verte". ATL works with photographic references to the world of nudism and the slogan "New with no" - as we all know, less is not only more, it can also simply look better.
In addition to posters, advertisements, cinema slides and an information folder, Formeldrei realized all POS and promotional measures as well as the design for the new Verte website with all the information, ordering options, a game and special donation options for Parisienne's environmental partners.
Responsible at Bat Switzerland: André Hefti (Brand Manager Parisienne), Véronique Fiorin (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting), Online: Station, Zurich. Photo: Simon Opladen, Bern.
