Formula three for the new "space and time" tariff system
In order to make the use of public transport even simpler and more uniform, the Libero fare network will adopt the "Space and Time" system, which is already used by many Swiss fare networks, on December 11, 2011. Formeldrei has communicated this in a new campaign.
Now you can use the system to buy a Libero ticket for any number of journeys within the selected zones (space) during the printed period of validity (time). New spaces, infinite worlds - what could be more obvious than staging the advantages of the new fare system with a space traveler, in a real Nasa suit, who was on an Apollo mission in space, the agency said in a press release on Tuesday. In a teasing phase, the campaign invites public transport users to make a statement on the subject at Ichbinlibero.ch to inform the public. From the day of the changeover, on the occasion of the national timetable change on 11.12.2011, concrete information on the system change will supplement the communication, and the new website of the Libero fare network will be presented entirely in the look of the campaign.
Advertisements, outdoor and vehicle advertising, information flyers, screen designs for the ticket machines, e-panels, internal training documents and distribution campaigns at the larger stations with giveaways in the form of multivitamin drinks are being realized.
Responsible at Formeldrei: Andreas Thommen (AD), Christian Wüthrich, Marco Mesot (text, concept), Patrick Ochsenbein (consulting). Photo: Janosch Abel, Bern. Vresponsible at Libero-Tarifverbund Bern-Solothurn: Mark Bachmann (Head of Advertising BLS), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen, Head of Marketing and Sales RBS/BSU).
