Ford is most searched for online on all channels
To mark the opening of the Geneva Motor Show, Argyou assessed all global automotive brands based on consumer demand. Ford took first place, ahead of BMW and Kia.
All online platforms, search engines and social media are measured backwards for 30 days. Ford wins. BMW, Kia, Fiat and Mercedes follow in ranks 2-5. However, there are significant differences between the individual countries. For example, in Switzerland, the most frequent searches are for VW, Ford, BMW, Mercedes and Audi. In Germany, the highest demand is for Seat, BMW, VW, Mercedes and Audi. In Switzerland and Germany, however, Kia ranks last and Hyundai has the lowest digital demand worldwide. The basis for measurement is active demand on over 450 search engines and social media channels worldwide. The data is validated and harmonized and always measured 30 days backwards on average.
|
Keywords |
Demand per Mt. Ø |
|
Ford |
194153 |
|
BMW |
122695 |
|
Kia |
90221 |
|
Mercedes |
87210 |
|
Fiat |
77935 |
|
Audi |
74659 |
|
VW |
61218 |
|
Toyota |
60429 |
|
Seat |
49574 |
|
Nissan |
41488 |
|
Renault |
39882 |
|
Skoda |
37475 |
|
Opel |
35449 |
|
Mazda |
31265 |
|
Hyundai |
31200 |
